Too good to go has created a solution to food waste. Everyone likes to save money where possible so buying £12.00 worth of goods for £4.00 is a no brainer. Any food business will know how wasted food has a great impact on their profit margins so minimising waste increases profit. In this post, I will show you how amazing the too good to go concept is and how you can benefit as a business or as a customer it’s a win-win solution all around.
Why is too good to go sustainable?
When I first heard about too good to go, paying for perished food that would otherwise be thrown away was my first perception. this of course is far from what it’s about. There will soon be more apps designed on this concept because of its sustainability. It is not only practical for food businesses as it is a great way of saving money for the customer.
According to records, a third of food sold in supermarkets and restaurants goes to waste, there are many reasons for this but the main one is food reaching its final day before the sell-by or use-by date runs out. too good to go does not permit out of date products to be used, so any items coming close to that date can be used.
To The business, this is not only a good way of getting rid of stock that would otherwise have to be thrown away giving them a chance to recoup at least the cost price of the product but also a fantastic way of cutting back on waste. There are many other positive attributes such as customers buying the food may never have entered the shop or restaurant otherwise and if they like the food there is a possibility they may return as a customer.
To the customer, saving money is always on their mind so being able to purchase goods for a third of their price is a bargain not to be overlooked. As long as you are willing to accept the randomness of what’s in your magic bag you will not only be saving money but also have the chance to try something you would not have bought otherwise as you were not sure if you would like it or not.
What is inside a too good to go magic bag?
The contents inside a too good to go magic bag (Also known as a mystery bag) are exactly that. The food outlet where you purchase your bag decides what goes in the bag and it will be mainly products no good for the next day or nearing their sell-by date. There are options on the app where you can choose vegetarian, Gluten-free and some other options but generally, you get what you are given.
Most food outlets want to please their customers so they will normally be quite generous as to what they put in the bag. It is always worth trying different outlets as they will all vary depending on the initial cost of their products. Only a certain amount of bags will be available at any given time so purchasing your magic bag quick will save you any disappointment if they run out.
If you are planning a meal that requires certain ingredients then the magic bag is not for you. The contents of the bag will more than likely be fresh food Such as salads, sandwiches & pastries that would be no good to sell the next day. This is ideal if you were planning to spend £4.00 on a snack you would be wise to get a magic bag as it will have £12.00 worth of goods, a much better option in my opinion.
How do you pay for a too good to go magic bag?
Download the free too good to go app. You will need to register some basic information including payment details. and choose whether you are a business selling goods or a customer purchasing goods. The information on the app is very easy to follow and self-explanatory. When you have registered your details the app will automatically inform you when and where magic bags are available in your area. There is only a limited amount of bags available so be quick or they will all be gone. Green village Italian delicatessen in Swiss Cottage is now on the too good to go app
Where is too good to go available from in the UK?
Most food outlets can become a partner of too good to go, this gives the customer a variety of places to choose from such as restaurants, delicatessen, curry houses, supermarkets, Chinese restaurants and many more. Too good to go is a great concept mainly targetting the food industry but I am sure in time other retail businesses will be approaching the same business principles to turn over their old or slow-selling stock.
Download the free too good to go app and you will be notified of businesses around you offering too good to go deals, You do not have a choice of what goes in your magic bag but generally speaking, it will be a selection of products nearing their sell-by or best before date
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